So you are thinking about getting a website for your business? We’re glad you’re here, because as luck would have it, that’s exactly what we do. If your business needs a website, and you are looking for affordable, unbelievable service, you’ve come to the right place. Here are 10 reasons you should move forward.
10 reasons your business needs a website
- First Impressions Matter: A professional website is often the first interaction potential customers have with your business. It needs to create a strong, positive first impression and reflect the credibility and quality of your brand. If your website has outdated content, colors that don’t match your brand, or takes a long time to load, your visitors may walk right back out the virtual door.
- Competitive Advantage: In today’s digital age, having a polished online presence is crucial. A well-designed website can set you apart from competitors who may have outdated or unprofessional sites. If you think your customers don’t buy the same services online, think again. According to CapitalOne Shopping, 2.64 billion people worldwide made an online purchase in 2023.
- Better User Experience: Professional web designers understand how to create intuitive, user-friendly websites that make it easy for visitors to navigate and find information. This can lead to higher engagement, increased revenue, and repeat business. Make shopping easy for them, both online and in your store.
- Search Engine Optimization (SEO): A professionally designed website is more likely to be optimized for search engines, which improves your visibility online. Better SEO means more organic traffic and potential customers finding your business. Don’t know how to do it? Here’s a book you might read, if you have the time: 3 Months to No 1, by Will Coombe.
- Brand Consistency: A professional designer can ensure that your website reflects your brand identity consistently, from colors and fonts to images and messaging. This helps build a strong, cohesive brand presence that resonates with your audience. Don’t know what your fonts are? Or maybe you have a fuzzy looking logo that doesn’t look quite right? If you noticed, your potential customer did as well.
- E-Commerce: A website is an online store-front, and is a place for you to sell an unlimited number of products to an unlimited number of people. If you want to make money, you should consider investing in sales to customers that would never walk through your actual front door. The potential is limited to your imagination, and your persistence.
- Brand Credibility: A professional website provides peer-to-peer credibility with both existing and potential customers. When you purchase a product online, one of the first things you look for are Star-Ratings, and customer comments, because you want to know if other people like the brand you are getting ready to buy. The same is true for your website, and you can both post, and solicit feedback on your brand on your own website.
- Product Variety: Customers have specific tastes, and a website provides the scalability and convenience you need to be able to provide your products and services in customizable ways. With drop-shipping, for example, you can sell products that aren’t even in your back-of-store inventory and have the product delivered right to your customer’s front door.
- Long-term Growth: Businesses with long-term growth projections, invest in the long-term. For businesses that want to have high page rankings with search engines, or desire to grow their customer base beyond their local community, a professionally designed website is a must-have investment that takes time to mature. You won’t have 100 purchases from your e-commerce website on day 1. In fact, it might take you a few months to hit that number. But with the right web design company, and the right SEO, you will eventually out-pace your brick-and-mortar sales with online sales.
- Cost Reduction: Selling your products online is significantly cheaper than selling them in a brick-and-mortar storefront. With a company like us, you’ll be spending $50-100/month to keep your website fresh, and maybe a little more if you need e-commerce support. When you compare that to the monthly cost of a lease, utilities, shelves and display cases, cleaning fees, hourly staffing rates, customer convenience, travel costs to and from your store, etc…, starting online first could be a critical factor in the near-term success of your business.
Next Steps if your business needs a website
Whether you are convinced or not, and we hope you are, you are probably wondering, “so what’s next?” You don’t know where to start, or perhaps you think you do, but you want to be sure.
There are three things you can do. 1. If you want to DIY your business website, stick around and look for other blog posts on topics that are helpful 2. If you’d like to know more about how we can help, submit a request on our contact form, and we’ll talk with you specifically about your business. 3. (Not recommended) You could keep searching aimlessly for answers on google, or do nothing at all.
Why wouldn’t you work with 120 Web Design?
Here’s what we want you to get from this post. Your business needs a website, and we can help. We’re passionate about providing unbelievable service at an affordable price, so businesses like yours can thrive.
In fact, our goal for every customer is to offset 100% of our cost with increased revenue or decreased expenses. While we can’t definitively say we’ve done that for every customer, we’ve increased the revenue of some of our customers by 10x. That’s where the One Twenty in our name comes from – Daniel 1:20. We want you to find us 10x better than our competitors.
Let’s partner together and get the internet working for you!
